Diamond Buying Guide

What are Estrella diamonds?

Estrella diamond is an exclusive brand of diamonds by Diamond & Platinum, featuring a select batch of ideal cut diamonds with uncompromising stringent checks of best light performance, perfect hearts and arrows, triple excellence in cut.

Maximum Performance

Estrella diamonds are well-known for their maximum performance in brilliance, clear fire and scintillation, making it the undisputed top consumer choice for a once-in-a-lifetime promise. Each Estrella diamond is cut to perfect proportions and exact measurements to produce maximum white light dispersion, reflection and moving sparkle. Each of the 57 facets in the Estrella Diamond is polished to perfect smoothness and even by a master cutter, aligned in symmetry to create 8 perfectly symmetrical Hearts & Arrows.

Perfect Promise of Pure Love

Such dedication to perfection produces the crème de la crème of diamonds. Less than 0.1% of the world’s diamonds can be made into Estrella Diamond and set in purest PT950 Platinum, as Diamond & Platinum’s vision for Estrella diamonds is to pursue unconditional love at its purest form. Each Estrella diamond comes exclusively with a unique identification that is laser-inscribed onto the girdle of the diamond. All owners of Estrella Diamond also receive an Estrella Grading Report that contains full details about your diamond’s cut, carat, colour and clarity.

What are De Beers Forevermark diamonds?

Diamond & Platinum is an exclusive licensee in distributing Forevermark Diamonds, a diamond brand from De Beers Group with more than 130 years of diamond expertise.

Every Forevermark inscribed diamond is natural, hand-selected and comes with a promise that it is beautiful, rare and responsibly sourced.

Ethical sourcing

Each Forevermark diamond is responsibly sourced, originating at one of a handful of carefully selected mines that benefit the people, community and country where they are located. Forevermark traces each diamond along its journey, ensuring strict business, environmental and social standards are met at every step. Sourcing Forevermark diamonds responsibly means that throughout their journey from rough to polished diamonds, particular care has been taken to ensure responsible business practices, support for the advancement of women and protection of the natural world, which is the ultimate source of Forevermark diamonds.

Exclusive Licensed Designs

Selected by hand, less than 1% of the world’s diamonds are eligible to become a Forevermark diamond. Every step of its journey adheres to strict criteria, calling on master craftsmen and the most experienced of experts to ensure that only the most beautiful diamonds are chosen to be inscribed as Forevermark. Every Forevermark diamond receives an inscription that represents our promise that it is beautiful, rare and responsibly sourced. Invisible to the naked eye, this inscription includes the Forevermark icon and a unique number, making each Forevermark diamond as special as the promise made when it is given or received. The inscription also allows each Forevermark diamond to be registered in your name, confirming it as uniquely yours. Forevermark diamonds can only be set in their unique licensed designs, which are collaboratively designed and manufactured with Diamond & Platinum’s craftsmen in Malaysia.

What are GIA diamonds?

Objective International Grading

GIA diamonds are natural diamonds that are graded by the Gemological Institute of America (GIA), which is the industry’s leading independent third party grading laboratory. As a nonprofit organisation, GIA is the pioneer in creating the Diamond 4Cs and the International Diamond Grading System™, which to-date are still the universal benchmarks by which all diamonds are judged. While it is common for diamonds to be graded by other laboratories such as IGI and HRD, GIA remains the world’s most recognised source of grading to assure consumers of a diamond’s score against the 4Cs.

Democratization of diamonds, transparent pricing

GIA’s diamond grading democratises diamond selection for consumers, so you as a consumer have the choice to prioritise how to buy diamonds based on your own preferences of the 4Cs, and to compare one GIA-graded diamond to another objectively. When you purchase natural diamond that comes with a GIA diamond grading report (or known colloquially as certification), you have an unbiased assessment of a stone’s quality characteristics. A GIA grading report is what the insurance industry refers to as a basis for insuring your diamond, and what the diamond industry recognises worldwide for the resale of any diamond. You can read more about GIA here.
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